Events - Digital Marketing Panel

How to get the Media's Attention

Michael Raine (Canadian Musician) will be hosting this year's Digital Marketing Panel, essential for anyone attending the show that is interesting in maximizing the exposure for their career, brand and/or business. Building off of the 2016 panel, our guests will help you make sure that you are taking advantage of every opportunity available to you in reaching and expanding your audience. Specifically, this panel will include advice on how to effectively reach out to different types of media to get coverage of your gigs and/or releases, and build relationships to help grow your career.

Kurtis Hooper

Kurtis' first love, photography, served as a gateway into the refreshing discovery of dance music. Making a leap from the world of film to blogging introduced him to the rich subculture associated with nightlife. In late 2014, Kurtis launched a publishing extension of the Toronto Rave Community,... read more

Will McCarthy

Will McCarthy is the Managing Editor at Dancing Astronaut, one of the longest-running and most reputable electronic music publications of the digital age. Based in San Francisco, CA, he takes a strategic approach to guiding the site's editorial vision, which stems from his experience working in... read more

Samantha Pickard

Samantha Pickard brings an international outlook to Strut Entertainment and a vast understanding of the Canadian and Australian music industries. A twenty-seven year industry veteran Samantha has executed hundreds of public relations campaigns including the Rolling Stones, Taylor Swift, The... read more

Sarah Polonsky

An encyclopedia of music knowledge, media specialist Sarah Polonsky has traveled the world bringing awareness to brands through varying mediums, across multi-cultural landscapes. Currently the North America editor and representative for the 25-years-running, global voice of dance music, DJ... read more

Michael Raine

Michael Raine is the Senior Editor at Canadian Musician and Professional Sound magazines, as well as the co-host of the weekly Canadian Musician Radio program. He has also written about music and culture for the CBC and Huffington Post Canada. Over the last four years at Canadian Musician, Michael... read more

To see the 2016 Digital Marketing Panel lineup, click here.