Events - Digital Marketing Panel

Our Digital Marketing Panel is an incredible opportunity for aspiring club DJs, established mobile DJ business and entertainers of all kinds to learn the insider secrets and industry best practices for getting your career or business details to your target market.

This format encourages open dialog across the panel, with plenty of time to field questions from the audience that will help maximize what all the participants take away with them.

Mark Russell

A musician and performer since the age of 12, Mark Russell has transformed his passion for music into a dream career in the music industry. As a promoter and project manager at Live Nation, with more than 10 years in the Entertainment industry, Mark Russell oversees some of Canada?s largest electronic music festival brands including Digital Dreams, VELD and IleSoniq. Mark\ss marketing and industry knowledge has led him to work with the many of the top DJs in the world, including Avicii, Calvin Harris, Deadmau5, Swedish House Mafia, Armin van Buuren and Hardwell. read more

Kurtis Hooper

Kurtis' first love, photography, served as a gateway into the refreshing discovery of dance music. Making a leap from the world of film to blogging introduced him to the rich subculture associated with nightlife. In late 2014, Kurtis launched a publishing extension of the Toronto Rave Community, North Americas largest Facebook group and online congregation of electronic music lovers. Alongside fellow owners and a domain hosted by New York City's Daily-Beat, became Canada?s highest trafficked "EDM" culture website in less than one month. read more

Louie La Vella

Nightclub and Music marketing expert, speaker, author Louie La Vella has worked with brands such as Skyy Vodka, Red Bull, Bacardi, television networks such as BPMTV Canada and hundreds of nightclubs and festivals. La Vella has produced and marketed over 40 live music concerts and developed thousands of marketing strategies for clients in Canada, the USA, UK and Australia. Current client work includes head of social media/digital at Ever After Music Festival and digital marketing manager at WTFest Rock Music Festival. Winner of the Niagara Music Awards: Promoter of the Year (2012). read more

Joe Ghost

The hottest new export to come out of Canada's house/electronic music scene- Joe Ghost has seen his popularity catapult to new heights. While he has enraptured audiences for years, his recent high profile collaborations have garnered the attention of EDM enthusiasts everywhere, including some notable industry heavyweights. In 2013, his track "Are You Ready" with Hardwell leaped to #1 on the Beatport charts and was featured in the print publication DJ MAG as one of the year's top picks for WMC. He followed up with the release of MAOS which was featured as an ADE Top 10 pick for their 2013 conference. read more

Massimo Grisafi

Current marketing director of Capture Group, the operators behind BPM Festival, Massimo Grisafi is hands on in nearly every level of Toronto's nightlife industry. With ten years of experience in Toronto's hospitality industry, he is the CEO of Lyme Productions, a brand that has curated large scale concerts such as the Dada Land Compound at the Metro Convention Centre and Disclosure at the Direct Energy Centre. Since 2007, Lyme has produced numerous landmark nightlife events; like Zedd's True Colors performance in Toronto, Together NYE at Liberty Grand, Day of the Dead at Muzik, and Toltec Music Festival in Cancun. read more

Ryan Kruger

Ryan Kruger is the President of the newly formed RKET Group (Ryan Kruger Entertainment & Talent Group), a division of Destiny Events and Canada's premier consulting agency for all things electronic dance. Current assignments include oversight of Special Projects for SFX Live Entertainment in North America, global production of the exclusive Further Future festival series and operation of all Destiny Events projects in Toronto. Prior to forming the agency, Ryan ran the dance music division of Live Nation Canada where he created and ran the Digital Dreams Music Festival and Brrrrr! Winter Music Festival in Toronto and helped create the IleSoniq Music Festival in Montreal. read more