Nightclub and Music marketing expert, speaker, author Louie La Vella has worked with brands such as Skyy Vodka, Red Bull, Bacardi, television networks such as BPMTV Canada and hundreds of nightclubs and festivals. La Vella has produced and marketed over 40 live music concerts and developed thousands of marketing strategies for clients in Canada, the USA, UK and Australia. Current client work includes head of social media/digital at Ever After Music Festival and digital marketing manager at WTFest Rock Music Festival. Winner of the Niagara Music Awards: Promoter of the Year (2012).

As a TV host/producer, he has interviewed 100 a-list celebrities such as Moby, the Backstreet Boys, Tommy Lee, Pussycat Dolls, Lady Gaga, Tiesto, Benny Benassi, Armin Van Buuren and more.