Current marketing director of Capture Group, the operators behind BPM Festival, Massimo Grisafi is hands on in nearly every level of Toronto's nightlife industry. With ten years of experience in Toronto's hospitality industry, he is the CEO of Lyme Productions, a brand that has curated large scale concerts and club shows. Since 2007, Lyme has produced and partnered on numerous landmark nightlife events; like Zedd's True Colors performance in Toronto, Together NYE at Liberty Grand, Monster Mash at Liberty Grand, Dada Land Compound at the Metro Convention Centre, and Disclosure at the Direct Energy Centre. Massimo Grisafi's commitment to Lyme has helped him introduce some of the worlds top tier talent and DJs to the GTA region and beyond.
As a marketing director, Massimo has built and executed marketing plans for venues like This is London, Tattoo Rock Parlour, Skybar, Guvernment, Cube, Uniun, CiRCA Nightclub, Dragonfly, Tryst Nightclub, Everleigh, Portland Variety, H&CO, Hammam Spa, and Maison Mercer, managing brand launches with numerous sponsors.
As the owner of I*AM Booking, Massimo operates an artist management brand that books events, builds portfolios and provides media kits for a roster of 19 artists. He currently manages both Joe Ghost and 4Korners.