Samantha Pickard brings an international outlook to Strut Entertainment and a vast understanding of the Canadian and Australian music industries. A twenty-seven year industry veteran Samantha has executed hundreds of public relations campaigns including the Rolling Stones, Taylor Swift, The Weeknd, Marianas Trench, Dean Brody, Dolly Parton, Cavendish Beach Music Festival, Dan Mangan, CIMA, ole, YouTube FanFest, Backstreet Boys' Nick Carter and Howie D, a variety of music labels and film companies and campaigns for lifestyle brands including Armani, New Balance, Fossil, Gaiam, Jabra and the John Lennon Menswear Collection.

Since Strut was founded in 2006, it has become one of Canada’s premier, boutique public relations, promotions and event firms. Boasting a diverse array of clients ranging from country, rock and pop acts, lifestyle brands, to actors and celebrity tastemakers including Perez Hilton.
A former board member of CARAS and executive board member of CMAO, guest speaker at Toronto's Centennial College, Canadian Public Relations Society, Rotmans Commerce Women In Business and for the Urban Music Association, she is also a mentor for the CCMA Discovery Program and founder of Strut Social.