CDJ Show 2017 Seminar - Branding For The DJ Professional

Presenter:Jim Norris
Title:Branding For The DJ Professional
Organization:Norris Whitney Communications
From:Niagara Falls, ON

Branding is defined as a collection of perceptions in the mind of the customer. We will cover topics such as establishing an effective image, logo design, promotional material, on-site materials, social media, designing a compelling website and building a growing e-mail list.

Jim Norris was born in Sudbury, Ontario, Canada.

Born to musical parents, he became heavily involved in music during high school, playing trumpet and then drums. He studied music at University of Toronto and then played professionally for 7 years, recording and touring with bands Taxi, Tote Family and Seadog.

He began his magazine publishing career in advertising sales with Toronto based Flagship magazine and Vancouver based Select Home Designs. During that time he took Business courses at University of Toronto and Ryerson University.

In 1979, he launched Canadian Musician magazine in Toronto. Later that year, the newly formed company, Norris-Whitney Communications, launched Canadian Music Trade magazine. NWC published the printed programs for the Juno Awards, the Toronto Arts Awards, The Canadian Stage Band Festival, The CASBY Awards, the Canadian Country Music Awards and the Toronto Music Awards. In 1983, NWC published the 1st edition of Music Directory Canada. In the 1980s, NWC launched a distribution service, Music Books Plus, specializing in books, videos, software on music, pro audio and lighting.

In 1990 Norris-Whitney launched Professional Sound magazine and in 1997 launched Professional Lighting and Production magazine. The company also provides graphic design, printing, direct marketing, website development and promotion services.

Norris served on various Juno Awards committees and on the Board of Directors of The Toronto Guitar Society. He is currently on the Board of the Unison Benevolent Fund. He is a long-time guest lecturer at Mohawk College’s music department and is currently teaching marketing at Metalworks Institute. He has conducted seminars on Advertising, the Internet, the Music Business, Self Promotion and database marketing at trade shows in Canada and the U.S.

Norris live in Niagara Falls, ON with his wife Maureen Jack and dog Dougall.

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