A lesson in creativity. How to bring out the creativity in your DJ Business by putting “First Things First” simply understanding and separating “The Arts” from “The Parts” at any event. What you need to do to enhance your performance skills and set up the mechanisms that will improve your DJ Shows to bring about greater audience & client satisfaction with your presentations.

As one of Canada’s most successful DJ’s, Ed McMurtry specializes in a total creative design concept: all communication, presentation and entertainment elements of the event are packaged to propel the audience’s participation from zero to mach 6 instantaneously. Rock & Roll to Hip Hop, Ed’s creative approach to being either the entertainer, or the director has been well received by clients and other acts such as Simple Plan, Tom Cochrane, Kool & the Gang, Kardinal Official, K-os and others. Created in 1990 EdwinAllen Productions has been recognized nationally and internationally in the Canadian Special Event Industry awards, the ISES Esprit awards and the Special Event Gala awards in categories of Best entertainment and Technical achievement in events over $150,000 & $250,000.