After starting SalaciousSound, a music blog that helped discover some of Canada’s top electronic talent, David King partnered with Zeds Dead and The Killabits to grow Bassmentality into a recognized brand in Dance Music. In partnership with Embrace, Bassmentality hosted artists ranging from Skrillex to Dam Funk.

David started Generate Creative in 2012, the digital consultancy executed digital marketing campaigns for clients that ranged from startups to destination music festivals.

Today, he's building Receiver, a platform that helps artists capture listeners and convert them into fans by simplifying tools and strategies used by other industries online for the music industry.