Whether you’re trying to make a name for yourself, or trying to build a business, it’s no mystery that the web can be a powerful tool for promoting you as a DJ. Where the mystery lies is in how to do it. With so many tools available for reaching out to your audience, where do you start? Well, take a step back and breathe, because thankfully, the answers are well within your reach - because building your business and brand online is less about the tools needed to do it, and more about you and the people you’re trying to reach!
Wes will walk you through the process of first properly identifying who your customers are and how to build your brand in front of them, then show you how to apply this knowledge effectively on the web for maximum success - through your own website, social media channels and more.
Wes is seasoned veteran in both the worlds of dj’ing and online marketing. As a DJ, he’s played clubs and festivals both locally and internationally for more than a decade while with running the popular 709Sessions online monthly radio show that’s well into its seventh year. He’s produced and remixed for labels such as JOOF Recordings and Morrison Recordings, and was the recent winner of the New World Punx (Markus Schulz and Ferry Corsten) remix contest.
On the business side, Wes has over fifteen years of experience designing and developing user experiences for the web, with ten of those years as a partner in his own company, Inspire Studios. He’s worked with clients from all over North America across a multitude of industries helping to take their online experiences from average to exceptional. Most recently, together with ten other industry experts, he contributed to and helped publish the new book “The Web Un-Tangled”, a resource dedicated to helping everyday people be successful online.