If you are seen as "just another DJ", you will have trouble making yourself seem attractive to many potential customers. You may be amazing at what you do, but that only helps if you can get enough customers to showcase your skill and efficiency. Decide what makes you different from everyone else and use that to create your marketing concept.

Alan Dodson is the DJ and Entertainment Director of An Unforgettable Event, Inc. and has been entertaining at and producing events since the early 1970?s. He began his Disc Jockey career working as an on air personality and has also provided voice talent on radio and television.

Bio: Alan Dodson is the Entertainment Director of An Unforgettable Event, Inc. (www.ThoseWeddingPeople.com), and has been entertaining at and producing events since the early 1970?s. He has also worked as a voice talent on radio and television, nationwide. Alan specializes in weddings, and is the owner/producer of the 27 Year old Tri Cities Bridal Show (www.tricitiesbridalshow.com) as well as producer of bi-monthly workshops for grooms (www.aPerfectGroom.com).

Alan is the VP of Operations for www.MrPictureBooth.com which manufactures a unique mobile photo booth and system of business and licenses offices world wide. He is an author that writes for business and trade magazines is a contributing writer for www.promobiledj.com, WedLock Magazine, DJ Pulse and others, and speaks on a variety of subjects relating to sales & marketing, social media, DJ and MC skils and much more. He teaches wedding vendor and mobile DJ Workshops as Top Gun DJ Workshops (www.TopGunDJ.com) DJ Alan is a founding officer of the E. TN Chapter of the ADJA (www.adja.org/chapters/etenn), where he now serves as President. He maintains an informational wedding blog on his website (www.TopDiscJockey.com). Alan can be reached by email at alan@topdiscjockey.com or by phone at 423.383.7577